SignatureSoft · generous · glossy
Medjool Reserve
Plump, naturally luscious, and made for a memorable first bite.
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The JOUD edit · فصل التمور
The Dates
Collection
A considered selection of nature’s most generous fruit — chosen for its depth, softness, and the quiet luxury it brings to every table.
Curated for you
Find your favourite.
From honeyed and delicate to deep and caramel-like, discover a date for every mood, moment, and beautifully set table.
Signature
HeritageSoft · delicate · earthy
Ajwa Select
Small and distinctive with a softly spiced, naturally complex finish.
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GoldenSoft · honeyed · delicate
Sukkari Gold
Golden sweetness and a tender bite, beautifully suited to gifting.
Discover variety →ElegantRich · chewy · refined
Mabroom Velvet
A slender, chewy date with a beautifully deep and composed sweetness.
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Everyday JOUDRich · warm · satisfying
Khudri Select
A dependable favourite with a full flavour and a pleasantly chewy finish.
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Made to giftCurated · generous · special
Signature Selection
A dressed-up assortment for hosts, celebrations, and thoughtful gestures.
Discover variety →Selection-led, never ordinary
Availability changes with the season
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